E-Marketing Collateral: The Lost Term, Now Found
The world’s newest marketing term, E-marketing collateral
You may already be familiar with the term Marketing Collateral, which describes the set of media activities that are considered defaults when marketing is concerned. Among the most common examples are business cards, sales brochures and visual aids used in sales presentations.
Come to think of it, a business will probably find it very hard to survive without such tools. Imagine going to a meeting without a business card, or presenting your company without any visualization to support your proposition. Collaterals are the indispensable accessories that assist you in making a business everything you want it to be.
In this light, the versatile and diverse world of e-marketing has also followed suit. If you delve into the e-marketing world, there are now a set of e-marketing collaterals that have … Read More . . .