E-Marketing Collateral: The Lost Term, Now Found
The world’s newest marketing term, E-marketing collateral
You may already be familiar with the term Marketing Collateral, which describes the set of media activities that are considered defaults when marketing is concerned. Among the most common examples are business cards, sales brochures and visual aids used in sales presentations.
Come to think of it, a business will probably find it very hard to survive without such tools. Imagine going to a meeting without a business card, or presenting your company without any visualization to support your proposition. Collaterals are the indispensable accessories that assist you in making a business everything you want it to be.
In this light, the versatile and diverse world of e-marketing has also followed suit. If you delve into the e-marketing world, there are now a set of e-marketing collaterals that have enforced themselves as givens.
To our surprise, Wikipedia had no entry under that title. There is yet to be an official term called E-Marketing Collateral. As specialized e-marketers, we wished to shed light on what we perceive as vital for brands to survive in the virtual world, i.e. the e-marketing collaterals that shape online marketing in the present time.
Some e-marketing collateral is evident, and they of course include professional e-presence, whether that is done through a website, a blog or any other form of existence. Another collateral that is of utmost importance is Search Engine Marketing. There isn’t much … Read More . . .